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How to Improve your Website's About Page

Almost as important as your homepage is the about page. It’s your opportunity to build rapport with your guests — a chance to introduce yourself and to explain the aim of your website. Here are some tips that’ll have your page in excellent shape. Offer your name. It’s blatantly obvious, yet so many pages don’t get personal. Include a photo. …

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A Guide to Creating Email Newsletters

Email newsletters are hotter than ever. They’re a great extension to your business’ communication toolkit and offer you and your clients an excellent channel by which you can reach potential and existing customers. In this article, we’ll explore common design patterns of email newsletters and learn which approaches work well, so that you’ll be prepared to create one for yourself and your clients. …