Case Study : Dreamland Wax Museum


The Dreamland Wax Museum opened this summer near the City Hall Plaza. Only yards away from Faneuil Hall and a couple of steps off The Freedom Trail, the museum is embedded in the heart of Boston. It’s the first U.S. venture from Dreams Entertainment Group, a company based in Brazil. The Dreamland Wax Museum team had achieved success among tourists in Brazil and became widely known as one of the go-to attractions in Brazil.

The Dreamland Wax Museum’s new 16,000-square-foot space at 1 Washington Mall will feature the wax figure of influential Bostonians, entertainment, and sports icons.

Logo Design

Boston Wax Museum wanted a unique logo design to stand apart from the crowd. We took it a step further and branded their very own font style by patenting the tassels on the A’s within the logo. To bring in some childlike whimsy, we used a small child sitting down to form the L within this logo. The child is used to represent bringing back that childhood wonder in museums.

Business Card Design

Nothing is more striking within the wax museum then Dreamland Wax Museum’s life-like figures. We wanted to make the viewer question whether they were looking at a wax figure or a real person, further making it clear the pain staking effort that the artists go through to bring the wax figures to life.

The Dreamland Wax Museum wanted something sophisticated, simple, but yet different that would stand out. We, together with the Dreamland Wax Museum, decided to go with a velvet feeling background with a gold foil stamp.


Dreamland Wax Museum also gave us the opportunity to design their website. We, together with the Dreamland Wax Museum staff, decided to mix a bit of Hollywood with Royalty, matching the red background with the wall decal from the main lobby. The entire site is responsive to match the market demands for mobile ready websites.

Vehicle Wrapping

What’s the best way to use your advertising on the go? Wrapping your work vehicle. The Dreamland Wax Museum opted to have a billboard on the go.

In this project, we wanted to make sure that we were bringing to the streets the best way possible to advertise the museum. The best way we found was to add a couple of the main history elements with the Boston skyline on the background. Stay aware of this beautiful car soon coming to the beautiful historic streets of our beloved city.

Name tags

Domed name tags will draw compliments from all who see them.  Not only do these high strength polyurethane coating helps to protect your badge, they will make the name tags stand out. Just like the front of the Dreamland Wax Museum, the domed name tags are a rich bright red with gold printing.

Wall Vinyl ( Printing + Installing)

The Dreamland Wax Museum trusted us to print and install nearly 16,000-square-foot space. From front main lobby, bathrooms, to every scenery where their wax figures are located. The designs were made by MChecon a very well known and one of the largest companies in the scenic segment in Brazil. Our team dedicated days and nights to deliver this project.