How to Improve your Website's About Page

Almost as important as your homepage is the about page. It’s your opportunity to build rapport with your guests — a chance to introduce yourself and to explain the aim of your website. Here are some tips that’ll have your page in excellent shape.

Offer your name.

It’s blatantly obvious, yet so many pages don’t get personal.

Include a photo.

People like to see who they’re dealing with. If there’s a team behind the website, include them all (even the cleaners deserve recognition).

If it’s just you, write in the first-person.

If someone asks what I do for a living, I don’t say, “David’s a graphic designer.” Use “I,” not “he/she.” It’ll make you more personable.

Think about your visitor’s needs.

Sure, you’re talking about yourself, but imagine you’re a potential client reading about you. What does the client get from contacting you?

Keep it current.

Check the content every month or so to ensure it’s up-to-date. Perhaps you’ve moved home/office, or perhaps you offer a new product or service.

Show your location.

By including a photo of your office, your town or city, you let people get that little bit closer, helping build rapport.

Short and sweet beats long and sour.

Ask someone to have a look at your page. It shouldn’t take any longer than a minute to read, and the reader should learn something new about you.

Keep it professional.

Emoticons won’t get you that £10,000 deal.

Experiment with video.

Letting your visitors see and hear you can have a beneficial effect when it comes to building trust online. (If you’re too self-conscious, why not start with an audio podcast?)

Add a call to action.

Where should visitors go after they’ve read about you? Your design portfolio? Your contact page? Make it easy — include a link within the text.

One more thing, don’t take yourself too seriously.

 

Featured Post by David Airey: http://www.davidairey.com/improve-your-about-page/

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